Digital Brand Audit - Masterclass
Subhobroto Chakroborty
11 modules
English
Certificate of completion
Lifetime access
10x your Market Understanding and Elevate Your Strategy, Maximize Your Impact!
Overview
In this "Digital Brand Audit - Masterclass" course, you will learn how to conduct a comprehensive audit of your brand's digital presence to enhance its visibility and relevance in the modern digital landscape.
What Does this course include?
- We will show you how we audit digital assests and share a marking system so you can convert this data into visual reports.
- You will learn best practices and understand what all goes into making sucessful websites, social media pages and online presence.
- Through a series of engaging modules and practical exercises, you will gain a deep understanding of the key components of a digital audit, including website performance, social media engagement, SEO effectiveness, and online reputation management.
- You will also discover advanced tools and techniques to analyze and interpret data, identify areas of improvement, and develop actionable strategies to optimize your brand's online performance. By the end of this masterclass, you will be equipped with the skills and knowledge to conduct a thorough digital audit that will drive meaningful results for your brand.
Who this course is for:
- Whether you are a marketing professional looking to enhance your digital skills or a business owner seeking to strengthen your brand's online presence, this course will provide you with the insights and expertise needed to succeed in today's competitive digital landscape.
- No matter your background, whether you're a student, businessperson, or just someone curious, this class is easy to follow and fun for everyone.
Terms and Conditions:
- This Course is limited to 2 devices for security reasons. If you cant log in then maybe you need to log out of a previous device first.
- This Course is designed in a chronological order so you will have to watch a previous video to unlock the next. If you try to jump lessons the video will seem locked.
- This Course is non-refundable
Key Highlights
Understand the importance of Digital Branding Audits
Learn how to conduct a comprehensive Brand Audit
Identify digital strengths and weaknesses of a Blogs Audit
Utilize tools and techniques for Brand Assessment
Identify digital strengths and weaknesses of a Content Audit
Identify digital strengths and weaknesses of a Design Audit
Identify digital strengths and weaknesses of Social Media Audits
Master the art of conducting Industry & Personal Brand Audits for success
What you will learn
Master Digital Best Practices:
Learn the fundamental principles of building a strong online presence.
Become an Audit Ninja
Unleash your inner auditor with a step-by-step approach to analyzing content, blogs,social media, SEO, websites, UX/UI, design, fonts, colors, and even brand manuals.
Audit Any Industry Brand
No matter the niche, you'll have the tools to dissect and understand any brand's digital strategy.
Build Personal Brand Power
Learn to audit and build a powerful personal brand that stands out from the crowd.
Excel Like a Pro
Our course includes a simple-to-follow Excel formula that helps you handle complex data with ease.
The best part?
Absolutely NO prior technical knowledge is required! This course is perfect for all backgrounds, and anyone who wants to understand the power of digital branding.
Modules
Introduction & How This Course Will Help You
5 attachments • 16.3 mins
Blog Audit
8 attachments • 39.55 mins
Blog Audit Introduction Part 1
Blog Audit Headline analyzer Part 2
Blog Audit Header Image,Introduction Word count and Subheadline Part 3
Blog Audit Visual elements, highlighted sections and bullet points Part 4
Blog Audit Keyword Density Parameter Part 5
Blog Audit PAS Frame work Part 6
Blog Audit Buyers Journey Followed or not Part 7
Blog Audit Meta Description and CTAs
Website Audit
8 attachments • 44 mins
Understanding the Anatomy of a website
Understanding CTAs above fold, Header Image and Navigation bar
Understanding the importance of Favicons, Fat Footers, Social Media links and the About us page
Understanding the Contact us, Blog and Priivacy policy pages
Understanding the Importance of TOS, SSL Certificate and key footer features
Using SEO Score checker for Website Audit
Live demo of using SEO Checker Extension
Schema Markup, Canonical Tags and 301 Redirect Check
Social Media Hygiene Audit Parameters
5 attachments • 17 mins
Intro & LinkedIn Parameters
Twitter Parameters
Facebook/Meta Profiile Parameters
Youtube Parameters & Outro
Instagram/Meta Profile Parameters
Social Media Content Audit Parameters
3 attachments • 19 mins
Social Media Content Audit Parameters
Social Media Post Audit (Image)
Social Media Post Audit (Video)
UX/UI Rules
7 attachments • 1 hrs
UX/UI BUTTONS Rules
UX:UI - BUTTONS
UX/Ui - ICONS Rules
Icons Rules
UX/UI Rules - Website / Content Views Audit
UX Rules
UX :UI 2
UX/UI Real Examples & Executions
How to Create Brand Audit Reports 1
3 attachments • 24.38 mins
How to create Brand Audit Reports 1
How to Create Brand Audit Report 2
How to Create Brand Audit Report - 3
Audit with Brand Manual
1 attachment • 14 mins
Brand Audit with Brand Manual
Personal Brand Audit Process
1 attachment • 11.45 mins
Personal Branding Audit
Exam Quiz
Certification
When you complete this course you receive a ‘Certificate of Completion’ signed and addressed personally by me.
Testimonials
The online certification in digital brand audits changed everything. Now, we understand our brand identity and can communicate it clearly across all platforms. We've seen a surge in customer engagement and brand loyalty, all thanks to a strong, cohesive online presence."
Mr. Kirsnasish
MKT Head
"We thought our website was great, but the digital brand audit revealed glaring weaknesses. Slow loading times,confusing navigation, and a lack of mobile responsiveness were hurting user experience. By pinpointing these issues, the audit empowered us to fix them. Now, our website offers a seamless user journey, resulting in improved conversions."
Shivaji
Brand Head
"We were flying blind with our digital marketing. The online certification on brand audits provided a roadmap for success.We learned best practices for SEO optimization, social media engagement, and content marketing. Implementing these strategies has boosted our website traffic, brand awareness, and ultimately,
Abhishek
Digital Head
"Negative online reviews were damaging our reputation. The digital brand audit training equipped us with tools to monitor online mentions and address negative feedback promptly. Now, we proactively manage our online reputation,preventing potential damage and building trust with customers.”
Sumeet
Digital Manager
"Our competitor analysis skills were non-existent. The digital brand audit training showed us how to ethically analyze competitor strengths and weaknesses. Now, we can identify trends, adapt strategies, and ensure our brand stands out in the crowded online marketplace. It's like having a secret weapon!"
Rajashree
Social manager
"We were starting from scratch with our digital presence. The online certification in brand audits provided a structured framework for creating a winning digital strategy. With insights into target audience behavior and industry trends, we've built a roadmap for success. This newfound expertise makes us confident in navigating the ever-evolving digital landscape."
Arnab Das
Social Media Head
FAQs
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Can I access the course materials on any device?
Yes, our platform is designed to be accessible on various devices, including computers, laptops, tablets, and smartphones. You can access the course materials anytime, anywhere, as long as you have an internet connection.
How can I access the course materials?
Once you enrol in a course, you will gain access to a dedicated online learning platform. All course materials, including video lessons, lecture notes, and supplementary resources, can be accessed conveniently through the platform at any time.
Can I interact with the instructor during the course?
Absolutely! we are committed to providing an engaging and interactive learning experience. You will have opportunities to interact with them through our community. Take full advantage to enhance your understanding and gain insights directly from the expert.
About the creator
Subhobroto Chakroborty
- Guest Speaker at 75+B-Schools
- Keynote Speaker at numerous Digital Conference In India, China & Singapore
- Advising World Bank
- Awarded : Top 10 Inspiring Marketing Guru,
- Top 100 Digital Marketer,
- Top 50 Influential Leader In India
- Guest Faculty : IIM’s, IIT for past 6 yrs.
Guest speaker at numerous B-Schools includes IIM's, IMT- Nagpur, NMIMS, IBS,Woxsen, Weschool, XIMB etc.
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₹ 14999.00
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